Digital Marketing Terminology
There are so many digital marketing terms in use out there. These have been around for a while, you cannot risk embarrassment asking what they mean. To help you master them, here are some of those you are bound to encounter.
There is the popular SEO (search engine optimization). This is everything you do to get tour site to rank highly in the search results. All other terms are related to SEO.
Keywords refers to the chosen words people use in search boxes. You shall achieve more success when the commonly used and relevant keywords happen to be in your content.
Niche refers to an area of content. You can see this in the idea of relevance we talked about earlier. You will learn a lot about niche when you examine what your competition is doing.
Backlinking refers to putting links to your site from others. The better those sites are, the more success you will achieve through backlinks.
Search Engine Algorithms are those formulas the search engines will use to prepare the list of results, and order those sites in the way they appear there. Those formulas are tricky and complex to apply, and so you leave them to the SEO efforts, as they will know how to make them work in your favor.
PPC (pay-per-click) is a type of online advertising that is extensively used in different scenarios. You will enjoy the fact that you get to pay only for when it gives you results. There are no losses as opposed to other forms of advertising.
Conversions then talks about the end result of marketing efforts, where the client has been convinced enough to actually take up your offers. This is a sign of success for any marketing campaign. This site shall have guidance to help you learn more about getting the right conversions.
You will then hear of short tail keywords, which have only one or two words, as well as long tail keywords, which are more like phrases. You shall achieve more success when you go for long tail phrases. These tend to be more unique and thus offer an advantage over what the competition is using.
CTR (click-through rate) is concerned with the speed and times an ad or post gets clicked on. You shall thus get to know how popular the site actually is.
SERPS (search engine results pages) is the pages that come up after doing a search using specific keywords. You should always aim to be at the top of the first page.
When you become aware of such terms in digital marketing, navigating that world becomes much easier for you to manage. You will also see more here on how to perform effective digital marketing.
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